A motor insurance team was typing vehicle registration details into every deal by hand. We connected Surepass to their Bitrix24 motor pipeline, but with a twist: it checks their own CRM first, so they only pay for vehicles they have never looked up before.
The challenge
Every motor deal starts with the vehicle. Before the team could quote, someone had to look up the registration number and type in the make, model, variant, fuel type, registration date, chassis number, owner name, insurance validity, and more. It was slow, and typos were quietly ending up in records that quotes were built on. The obvious fix was a vehicle registration API. The catch is that those APIs charge per call, and this team looks up the same vehicles again and again at renewal time.
We integrated the Surepass vehicle RC API into a Bitrix24 motor insurance pipeline, mapped every returned field to the deal, and built it to check the client’s existing Bitrix24 records before making any paid API call. Repeat vehicles are filled from data they already own. Manual entry is gone, and the API bill only grows when a genuinely new vehicle shows up.
What the team was doing before
They run motor insurance through its own Bitrix24 pipeline. One deal, one vehicle, one policy opportunity.
An agent would get a registration number from the customer, go look the vehicle up, then come back and fill in a dozen-odd fields on the deal by hand. Make, model, variant, fuel, registration date, manufacturing date, engine and chassis numbers, owner details, insurance and fitness validity.
Doing that once is fine. Doing it forty times a day is not. And because quotes depend on those fields, a mistyped variant or a wrong registration date does not stay a small problem for long.
Why we did not just call the API on every deal
That was the first thing we considered, and it was the wrong answer.
Surepass bills per call. If we wired it to fire on every deal, the client’s cost would rise in direct proportion to how well their business was doing. Worse, a lot of those calls would have been pointless. Renewals, re-quotes, customers with two or three vehicles: the same registration numbers come back around constantly. They would have been paying repeatedly for data already sitting in their own CRM.
So we flipped the order.
How the integration actually works
The agent enters a registration number on the deal. Then:
- The integration searches existing Bitrix24 records for that registration number.
- If it finds a match, the vehicle details are copied straight onto the new deal. No API call. No charge.
- If there is no match, it calls Surepass, maps the response into the deal fields, and stores it.
- The next time that vehicle turns up, step 2 handles it for free.
Every paid lookup gets bought exactly once and reused forever after. Their CRM slowly turns into a vehicle database they own, and the average cost per lookup keeps falling as it fills up.
We also handle the boring cases properly. Bad registration numbers get caught before a call goes out, so you are not paying to be told the input was wrong. If Surepass is down or has no record, the deal still works and the agent can fill it in manually. Nothing blocks the pipeline.
Which fields get mapped
Everything the API returns lands on the deal: make, model, variant, fuel type, registration date, manufacturing date, engine number, chassis number, registered owner, RTO, insurance validity, and fitness validity. No copy-paste step in the middle.
What changed
The manual entry step is gone. Agents type a registration number and the deal fills itself in.
Records are consistent now, because they come from one source instead of a dozen different people’s typing. And the API spend tracks new vehicles rather than sales volume, which is the part the client noticed first.
Their team was happy for a simpler reason than any of that: they stopped doing the part of the job nobody wanted to do.
Frequently asked questions
Can Bitrix24 fetch vehicle registration details automatically?
Yes. Bitrix24 does not do it natively, but its REST API lets you connect a vehicle RC provider like Surepass and write the response directly onto deal fields.
How do you reduce API costs on a per-call service like Surepass?
Cache the results in your own CRM and check there first. In insurance, where the same vehicles return at renewal, this removes a large share of calls outright.
What happens if the API fails?
The deal stays editable and the agent enters the details manually. The integration should never block work when a third-party service is unavailable.
Does this work for other RC or KYC APIs?
Yes. The cache-first pattern applies to any per-call verification service, including PAN, GST, and Aadhaar-based checks.